Jul 15, 2024

Meta may charge users $14 per month for ad-free Instagram or FB

Meta
is reportedly planning to
charge $14 for accessing an
ad-free Instagram or Facebook
in Europe where users
will have an option to pay
the fee or agree to see personalised
ads.
If users in Europe want to
access both Instagram and
Facebook, they can get the
combo for $17 per month,
reports The Wall Street
Journal.
Meta is reportedly pitching
the pricing to EU regulators
who want Mark Zuckerberg
to stop using personal
data to target ads at European
citizens without their
consent.
“The bloc’s users could
have three options by the
end of this month: pay up,
use for free but agree to
personalized ads, or quit,
with the latter looking very
tempting,” the report mentioned.
Those who pay for the
subscriptions would not see
ads while Meta would also
continue to offer free versions
of the apps with ads in
the EU.
Meta has been forced by
the EU to ask permission
from its users before showing
them targeted advertising,
after a series of regulatory
rulings challenged its
financial strategy.
Reports surfaced earlier
this year that Meta is testing
a new subscription service
that would let Facebook and
Instagram users pay for a
verified account.
Meta is also working on a
generative AI chatbot called
‘Gen AI Personas’ for younger
users.
According to reports, the
AI chatbot “would come in
multiple personas geared
towards engaging young
users with more colourful
behaviour”.
Meta is planning to develop
dozens of AI personality
chatbots.

 

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